What is the Paradox of Choice?
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 Published On Jan 31, 2023

If you enjoy the content of this video, this is just a short clip from the much longer series that goes through 21 of our most common thinking errors, biases and fallacies. You can watch the full series here on YouTube by clicking the link below.

21 Mind Traps FULL series -    • 21 Mind Traps : The Ultimate Guide to...  

What is the Paradox of Choice?

The paradox of choice is the idea that having too many options can lead to indecision, anxiety, and ultimately unhappiness. This is because when people are faced with an abundance of choices, they may feel overwhelmed and unsure about which option is the best one. As a result, they may feel anxious about making the wrong decision and may even avoid making a decision altogether. The paradox of choice can also lead to regret, as people may second-guess their decisions and wonder if they made the right choice.


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If you would like to go deeper into this topic I highly recommend the following books :

📕Thinking, Fast and Slow by Daniel Kahneman https://amzn.to/3Wn6bz8
📕The Art of Thinking Clearly by Rolf Dobelli https://amzn.to/3jxJWI5
📕Super Thinking by Gabriel Weinberg & Lauren McCain https://amzn.to/3jm0CCo
📕The Skeptics Guide to the Universe by Dr. Steven Novella https://amzn.to/3C4dnYL

If you are more into Audiobooks, here is a link to that. You can get two of these books for free if you sign up for a free Audible trial with the link below.

🎧Grab the Thinking, Fast and Slow audiobook on an Audible trial with 2 free books - https://amzn.to/3A5r32l

This two part series is mainly inspired by the works of Nobel Prize winning psychologist Daniel Kahneman and his amazing book “Thinking Fast and Slow”.



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