In this video we walk you through the process of starting a clothing brand and help you get on track to making it a full-blown empire. Get ready as we dive into the nitty-gritty of designing custom products, running paid ads, pitching your business, raising money, growing operations, and building a team to support you. The special guest we brought on board for this video left no stone unturned, and this is the official Master Class in starting a clothing line you didn’t know you needed.

This video was 18 months in the making and the release wouldn’t have been possible without our incredible sponsors. Checkout these special offers:

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🔔Huge shoutout to our guest speakers for spending hours with us in the studio sharing their story and experience. Show them some love:

Ian Gruber
CEO of Apliiq
Apliiq is helping entrepreneurs launch fully custom brands on demand.
http://bit.ly/Apliiq-Made-To-Order

Chase Chappell
Founder of Chappell Digital Marketing
Advises on over $200 Million in ad spend through his agency. Founder of SIRGE which helps advertisers track true ROI. Start your FREE Trial: https://sirge.com/?ref=fromthegroundup

Abdel Rodriguez
Founder of Kronis
From goalkeeper to entrepreneur. Abdel started this brand from the ground up and has grown it to become a multi-million dollar business. This is a brand to lookout for and you should consider following the journey:   / abdelrdz  

Medin Gebrezgier
Cofounder of StreetCrafter
Medin advises brands on their pitch and market position and has helped brands raise funding by perfecting their pitch. Witness the brands growing in the community: https://www.streetcrafter.com/

John Santos
Entrepreneur and Youtuber
Over the years we have helped tense of thousands of clothing brands get started. Send me a message with a question we should cover in a future call or livestream:   / johnxsantos  

Additional Resources Mentioned

Tik Tok Ad Credit- This is a LIMITED time offer which gives you extra ad money on anything you spend. Signup here: https://bit.ly/TikTok-Ad-Credits

StreetCrafter Community- Our official community app, where we have the Apparel Game Plan to download and much more: https://www.ftgu.app/

StreetCrafter Supply- Start your home based printing and apparel business EASILY with high quality blanks, films and more: https://bit.ly/StreetCrafter

Start your FREE Trial For Shopify: https://bit.ly/Free-Shopify

Time Stamps:

0:00 Starting A Clothing Brand Empire MASTER CLASS
2:00 Intro To Apparel Playbook
4:50 The Pre-order Play
6:40 Made To Order Play
11:55 Pre-order VS Made To Order
12:30 Bulk Mode
16:00 Creating A Customer List
17:50 Hybrid Mode
20:44 What Is A Clothing Empire
22:19 How To Properly Make Business Goals
24:55 Getting MASSIVE Customers
26:15 Reinvesting Your Profits
27:54 How To Scale Your Clothing Brand
29:16 Make Money Moves With THIS Doc
35:30 Growing Profits On Every Sale
38:15 The Start Of A MULTIMILLION Dollar Brand
40:20 How To Stand Out In The Market
42:12 How To Design Products That Sell
49:30 Setting Your Brand On Fire
51:00 How To Be A Designer For Cut and Sew
54:00 Staying Consistent As A Brand Owner
57:30 Raising Investment with Ian Gruber (Part II)
1:00:00 How To Raise Investment Explained EASY
1:05:00 Private Equity vs VC Investors
1:07:50 Growth Hack For Your Business
1:11:28 Why Build An Empire?
1:14:00 How To Create The Perfect Business Pitch
1:23:20 Making Money Selling Your Brand On eCommerce with Chase Chappell
1:25:56 Online Marketing For Your eCommerce Store
1:29:00 What To Know Before Running Paid Advertising
1:30:00 TikTok Ad Formats That Convert Best
1:35:45 Creating A TikTok Ad Step By Step
1:43:00 Optimizing TikTok Advertising
1:46:30 Running Paid Advertising On Instagram Through Meta
1:47:30 Best Performing Advertising Formats On Meta
1:50:00 Best Images For Facebook Ads
1:53:00 Testing New Creatives For Advertising On Meta
2:04:00 Converting Social Media Following To A Sales List
2:06:00 Starting With Email Marketing
2:10:00 Creating Popup Forms On Your eCommerce Store with GetSiteControl
2:14:00 Best Imagery For Email Marketing
2:17:00 Creating Email Automations Easily
2:21:00 Starting A Clothing Brand Empire (Your Next Steps)


*AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you).