Our guest editors, Koen Pauwels, Professor of Marketing at the Northeastern University in Boston and David J. Reibstein, Professor of Marketing at the Wharton School, University of Pennsylvania in Philadelphia present our issue on the next generation of marketing dashboards.

Keywords: Marketing, Dashboards, Decision Support, Performance Drivers, Multi-Channel-Metrics, ESG-Metrics, Brand Monitoring, Causal Relationships, Dynamic Dashboards