Have you heard of Temu? They’ve only been around for 18 months at this point but they’ve risen to be one of the most popular apps and websites in the world. They primarily accomplished this by handing out tech and all sorts of other products for extremely low prices. How is this possible you ask? Well, they simply decided that it was ok to take a massive loss on each and every order to build up market share and make a name for themselves. They’re also backed by the massive Chinese giant that is Pinduoduo. Pinduoduo is also a relatively young company but they’ve exploded within the ecommerce market in China by gamifying the shopping experience. This video explains the story of Temu and how they were able to become one of the most popular e-commerce websites in the world within a matter of just 18 months.

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Timestamps:
0:00 - The Explosion Of Temu
2:22 - Humble Beginnings
5:27 - Making A Name
8:31 - Market Domination

Resources:
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