Google Analytics 4 allows you to redact incoming data (without code modifications) and avoid collecting PII (Personally Identifiable Information). This feature is called “Redact data”.

In this video, I will show you:
* How to use Data Redaction in Google Analytics 4
* The limitations of Data Redaction in GA4
* Workaround if you want to completely exclude query parameters in Google Analytics 4


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✭ How to exclude query parameters in Google Analytics 4
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