Learn to clean your Google Analytics 4 acquisition reports using regular expressions.

See how to group and filter data accurately to eliminate redundancies in the sources.

📊 Connect your data using Porter (14-day free trial): https://bit.ly/connect-data-to-looker
🎁 Start with a Looker Studio Template: https://bit.ly/looker-studio-templates

Here's what you'll learn:

00:00 Clean Google Analytics acquisition reports using regular expressions in Google Looker Studio.
00:06 Identify the need to group and filter similar traffic sources in the reports.
00:19 Demonstrate examples of duplicate traffic sources such as Facebook, YouTube, and Calendly.
01:24 Introduce regular expressions as formulas for manipulating text.
02:05 Explain the structure and usage of regular expressions, focusing on the "regex match" function.
03:12 Provide ready-to-use regular expression formulas for grouping traffic sources.
04:57 Showcase the cleaned data by applying the regular expression formulas.
05:47 Remove the original session source dimension and analyze insights from the cleaned acquisition report.
06:21 Encourage viewers to reach out for assistance with creating marketing reports in Google Looker Studio.