2024 Volkswagen ID.Code Concept: Tailored Design for Chinese Consumers
Montoran Montoran
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 Published On Apr 28, 2024

Volkswagen is strategically tailoring its operations to the Chinese market with initiatives such as the ID.CODE design show car, which previews a new design language and advanced technology geared toward Chinese consumers' preferences, including Level 4 autonomous driving capabilities. By expanding its ID. family to 16 models by 2030, Volkswagen aims to address various customer segments, introducing electric vehicles from the ID.UX sub-brand alongside electric versions of ICE models and plug-in hybrids. Localization efforts, including partnerships with Chinese companies like XPENG, Horizon Robotics, and Thundersoft, underscore Volkswagen's commitment to innovation and agility in response to market dynamics, aiming to accelerate product development cycles and maintain competitiveness in China's automotive sector.

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