Steve Jobs, founder of Apple speaks about Branding.

Steve Jobs was a great speaker and he had a lot of insights on branding. He believed that branding was not just about the logo or design, but it was about the experience that the brand provides to its customers. He said that a great brand is a story that is always being told and that every interaction with the customer should reinforce that story. Jobs also emphasized that a brand should have a strong personality and should stand for something. He believed that people don't just buy products, they buy the story behind the product.
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