For Marta Tellado, individual rights – and protecting those for herself, for her family, for others – has always been an innate passion. Instilled in her early on when her family fled Cuba, and nurtured throughout her career, her life journey’s lens shows her the opportunities to fight for the consumer – to protect their rights and give consumers a voice through their purchasing power.

From serving as a translator for the older generation, to being a champion for safety and transparency for consumers, to shaping policy in Washington DC while shaping minds as an author in her no-holds-barred book, Tellado is the epitome of advocacy in action.

As the President and CEO of Consumer Reports, Marta’s daily work involves fostering truth, transparency, and fairness in the American marketplace. And pushing for greater consumer rights squarely within the scope of the civil rights movement. Now, she shares with us the actionable principles she uses to bring those big, theoretical goals into the tangible world and positively impact the end consumer, which includes all of us.

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