It seems like every tech company has a focus toward customer centricity, and for good reason. A Forrester report showed that market leaders in customer experience enjoyed ~450% greater compound annual growth from 2010-2015, compared to those lacking in customer experience. Sergio Claudio, former VP of Brand Experience at Zuora, explains how "brand is the most customer-centric investment a company can make."

To hear the full conversation between Sergio and Bill, tune in to our podcast Focus On Brand, available wherever you get your podcasts (including YouTube).


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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.


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