📚 COOL BOOKS (they inspired parts of this video)
- Become a master of user Interviews with this one 👉🏻 https://amzn.to/3GPqeRm
- Build startups the minimalist way with this one 👉🏻 https://amzn.to/3VPFdza

What do you do when you get that tempting startup idea? Before going and building it, wait! And watch this video! Problem validation is one of the most overlooked when building a new product, and it can save you months of time + loads of money that you would have spent building the wrong thing.

📮 JOIN MY (FREE) EMAIL CLUB
https://enricotartarotti.com/email-cl...
Exclusive videos about tech, behind the scenes of how I make videos and building stuff on the internet

🖖 Hey! I'm Enrico and I am a Product Manager working in tech. On this channel I go behind the scenes of the design, psychology and stories behind technology and the products we use everyday.

► GEAR AND SOFTWARE I USE
https://enricotartarotti.com/tech/

► INSTAGRAM
  / enritarta  

► WEBSITE
https://enricotartarotti.com

► 1-1 CONSULTING
https://enricotartarotti.com/1-1-cons...

► REACH OUT
[email protected]


✴️ CHAPTERS
0:00 Your startup idea will fail, unless..
0:52 You Don't Need a Solution
1:51 Find the (right) audience
3:23 Validate!
4:52 How to not destroy your interviews
6:05 Validation Hacks
7:04 How to reduce your investment
7:58 Seeya