At the 1997 Tokyo Motor Show, Mercedes-Benz presented a highly distinguished new concept vehicle, the chauffeur-driven Maybach limousine. The Maybach offered the fullest and most exclusive possible range of in-car amenities including a reclining seat and a state-of-the-art rear-seat entertainment and communication system. The engineering too was of the very highest standard, including features such as electronically controlled adaptive headlamps or a V12 6.0 liter engine with automatic cylinder cut-out.

The Mercedes-Benz Maybach concept was enthusiastically received by the public, ensuring that this model too was able to move forward to volume production. The first hand-finished models left the Maybach manufacturing facility in Sindelfingen in 2002. Their radiator grille was graced not by a Mercedes star but by the Maybach "double M" insignia, Mercedes-Benz having decided to revive the renowned name as a brand in its own right.

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