The 3T Financial Strategy: How to Make the Right Financial Decisions...
MJ DeMarco MJ DeMarco
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 Published On Feb 21, 2022

The 3T Financial Strategy is a decision framework for making financial decisions. Knowing this simple 3-pronged strategy can save you millions, or even billions when it comes to a question all entrepreneurs would love to face: Do I sell my company, or do I keep it with the hopes of growing it into a much larger valuation?

On the flipside of this tough question, Netflix offered to sell itself to Blockbuster for $50M in September of 2000. Had blockbuster accepted, Netflix and its founders would have lost out of billions. Netflix currently enjoys a $175B market cap!

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