👉 For more information on dental practice growth strategies and marketing trends, go to: https://www.drlentau.com/

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As business owners and entrepreneurs, we dentists have an obligation towards society to do good for those less fortunate.

And if you’re looking to grow your clinic while also donating to charity and helping your community, cause-related marketing is the way to go.

Cause-related marketing can be a mutually beneficial collaboration between your clinic and a nonprofit where you promote their cause and they promote you.

And here at the Raving Patients Podcast, we believe that every business should commit to a cause and have some type of a cause-related marketing strategy.

Because not only is it good for your own profits, it also turns you into a more proactive member of your community and allows you to do good in the world.

But don’t take it from me!

Instead, I want you today to listen to an expert.

His name is Steven Anderson, and he is this week’s guest on the podcast.

If you’ve been listening to the podcast, then you know I had him over only a few months ago, and he is already back to share even more knowledge with us.

For those of you who don’t know him, Steven is a dental entrepreneur, author, presenter, and philanthropist. He is also the co-founder of the Smiles for Life Foundation, which has raised over $50 million for children-related dental causes.

Today, Steven and I will be discussing cause-related marketing, why you need to add it to your overall marketing strategy, how to pick the right cause for your dental practice, how to create a Culture of Success in your clinic, and more.

Are you ready?

Let’s dive in.

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Key Takeaways

Introduction (00:00)
Meet Steven (00:59)
The Smiles for Life Foundation (02:02)
How to pick the right cause for you (08:51)
Doing good vs giving back (13:36)
How to engage your team (16:36)
How to create a Culture of Success (21:50)
Quick Q&A (28:21)

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Additional Resources:

Learn more about Steven Anderson:

Connect with Steven on Instagram:   / thestevenjanderson  

Connect with the Smiles for Life Foundation:   / smilesforlifefoundation  

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Learn proven dental marketing strategies and online reputation management techniques at:
https://www.drlentau.com

This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

#dentist #dentalclinic #causerelatedmarketing #dentalmarketing