Brain research is something typically done in a hospital or lab, taking a look at a patient experiencing some sort of brain irregularity. Tan Le believes that we need to take a different approach to better understand how the brain works in everyday situations. She demonstrates how in this talk.

Tan Le is the founder & CEO of Emotiv Lifescience, a bioinformatics company that's working on identifying biomarkers for mental and other neurological conditions using electroencephalography (EEG).

About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.

Learn more at http://www.ted.com/ted-institute

Follow TED Institute on Twitter @TEDPartners
Follow more business thinking worth sharing from TED at roi.ted.com