At Pear we've been fueling the next generation of tech startups for 10 years. Working closely with founders since the beginning of their journeys we’ve seen again and again that a good product isn’t enough to build a meaningful business— you must have a winning strategy in GTM as well. We believe that leveraging community (learning from one another) is key to establishing the right winning mindset, frameworks and strategies.

Enter Winning Wednesdays with Pear VC— a bi-weekly, 45 min webinar series on GTM topics that provides actionable insights to founders and teams building from 0 to 1.

In this episode we hear from Kathleen Estreich, the cofounder of market one, a VC firm investing in early stage B2B companies. Market one has a unique value prop in that it specializes in providing hands-on marketing help to its portfolio companies. Before getting into VC, Kathleen ran marketing orgs at companies like Facebook, Box, Intercom and Scaler. Now, Kathleen spends her time on the ground with early founders, and thus has a wealth of experience and insights to share today.