CNBC's Julia Boortsin reports Bob Greenblatt and Kevin Reilly will be leaving WarnerMedia in a major reorganization of the company. Subscribe to CNBC PRO for access to investor and analyst insights on tech and more: https://cnb.cx/3dIH56N

WarnerMedia’s new CEO, Jason Kilar, announced a management shake-up Friday that promotes its streaming executive Andy Forssell to lead a new HBO Max operating business unit. Kilar also announced layoffs, and the departure of some top executives.

Amid the changes, Kilar announced in an email to employees obtained by CNBC that three executives would be departing the company: WarnerMedia Entertainment and direct-to-consumer Chairman Bob Greenblatt, content chief and TBS, TNT and TruTV President Kevin Reilly, and Keith Cocozza, executive vice president of corporate marketing and communications.

This is Kilar’s first move to reorganize AT&T’s WarnerMedia in his vision since he began as CEO in May, succeeding former executive John Stankey, who is now CEO of AT&T. Under Stankey, Greenblatt was put in charge of WarnerMedia’s entertainment direct-to-consumer businesses in March 2019. The management shuffle is an early indication of how the Hulu co-founder and former CEO plans to shape up the business to compete in the streaming wars.

In his email to employees, Kilar said the changes were meant to help WarnerMedia successfully reach consumers amid accelerated direct-to-consumer demand during the coronavirus pandemic. That involves expanding HBO Max’s “scope globally,” simplifying studio organization and consolidating international units and commercial activities.

Warner Bros. Chair and CEO Ann Sarnoff will lead the company’s new studios and networks group that will streamline production and programming that currently spans Warner Bros., HBO, HBO Max, TNT, TBS and TruTV, according to the email. Under her leadership, HBO Programming President Casey Bloys will add original content responsibilities for HBO Max, TNT, TBS and TruTV.

Chief Revenue Officer Gerhard Zeiler will now lead WarnerMedia’s newly integrated international operations for Warner Bros., HBO and Turner Networks. Otter CEO Tony Goncalves will lead a new unit combining U.S. ad sales and distribution with home entertainment and content licensing. And Chief Enterprise Inclusion Officer Christy Haubegger will add oversight of the global marketing and communications team to her duties.

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