If you walk over to the dairy section of a supermarket, you’ll find soy milk, almond milk, cashew milk, and oat milk nestled right next to dairy milks. Despite the dairy industry spending over $30 million dollars between 2005 and 2010 they may not have a stranglehold on the market anymore. Cheddar explains how alternative milk brands used marketing tactics to compete with the dairy industry.

Vox
https://www.vox.com/2016/5/2/11565698...

History.com
https://www.history.com/news/governme...

The Guardian
https://www.theguardian.com/news/2019...

Forbes
https://www.forbes.com/sites/briankat...

CNBC
https://www.cnbc.com/2019/11/13/5-cha...

Harvard
https://www.health.harvard.edu/health...

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