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I have a weird handful of friends that… even if they don’t explicitly say it, are less likely to play a game if it’s too “popular.” And strangely, I get it. I’m like that often as well. So naturally, it was time to dig into the psychology behind this.

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This sound familiar? (0:00)
Opera GX is just better (2:01)
The Mere Exposure Effect (3:34)
Feeling like an imposter... (7:21)
Intergroup Threat (10:12)
The internet is a catalyst (13:12)
Ending and post credit scene! (15:48)

▶Games Shown

Final Fantasy VII Remake (2020)
NieR:Automata (2017)
Ghost of Tsushima (2020)
Resident Evil 4 (2023)
13 Sentinels: Aegis Rim (2019)
Undertale (2015)
Tekken 8 (2024)
Outer Wilds (2019)
Super Smash Bros: Ultimate (2018)
Elden Ring (2022)
Resident Evil 4 (2023)
Fortnite: Battle Royale (2017)
League of Legends (2009)
Minecraft (2009)
Alan Wake 2 (2023)
Persona 3 Reload (2024)
Celeste (2018)
Baldur’s Gate 3 (2023)
Pokémon Scarlet (2022)
Control (2019)
Palworld (2024)
Among Us (2020)
Helldivers 2 (2024)
Lethal Company (2023)

▶Media/Clips/Considerations:

   • Popular hate  

▶Music Sources (in Order):

TEKKEN 8 OST | Tekken Fight Lounge Entrance
City Trial - Super Smash Bros. Ultimate OST
1080 Snowboarding OST - 12 Review
Story: Comical - Melty Blood: Type Lumina OST
TEKKEN 8 OST - Gallery
Mayor Es Cade Pokémon Colosseum OST
Luigi's Mansion OST - E. Gadd's Lab
Luigi's Mansion OST - Training
1080° Snowboarding OST - DB
Street Fighter Third Strike OST- Twilight
Stellaris OST - Spatial Lullaby
Rasetsu Alternative OST - Sky Shot
Chainsaw Man OST - The End of Childhood
Wild Arms OST - Into The Wilderness


▶Research Sources

(C) The science behind 'killing' a song when you listen to it too much
https://www.independent.co.uk/life-st...

Why We Dislike Things We See Everywhere
https://www.theswaddle.com/why-we-dis...

Criticising popular things: why is it so popular?
https://www.theguardian.com/science/b...

(A) The Mere Exposure Effect: Understanding how marketers can optimize emotional responses to OOH ads
https://gorillaitr.com/wp-content/upl...

(B) Trait and state anxiety reduce the mere exposure effect
https://www.ncbi.nlm.nih.gov/pmc/arti...

(D) Anatomically distinct dopamine release during anticipation and experience of peak emotion to music
https://pubmed.ncbi.nlm.nih.gov/21217...

(E) When mere exposure leads to less liking: The incremental threat effect in intergroup contexts
http://communicationcache.com/uploads...

THE ATTITUDINAL EFFECTS OF MERE EXPOSURE
https://cdn.isr.umich.edu/pubFiles/hi...