A problem solver using the #5Why tool to identify the reasons for why the sales conversions in his organization are low found that after 3 why's, he has reached the bottom of the problem. How should he proceed?
A. Continue to ask 2 more why's, without which the analysis is incomplete
B. Complete the analysis as he has reached the root cause
C. Start from beginning as current approach led only to 3 whys
D. As the cause has not reached 5 why, it is not a root cause. Exclude and proceed to next cause
#5Why

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Author: Nilakantasrinivasan J (Neil)