To stick out in a saturated market, you have to become the go-to business based on YOUR purpose, and YOUR defined promise. (a.k.a. what you’ll deliver to the customer)

A simple way to showcase these things in your marketing is by filling a specific need in the market and finding your niche. (a.k.a. who you serve and how you serve them). This is important for business owners in all stages of business because getting specific will make it easier to advertise your business and explain EXACTLY what you do.

Tell me: what is your niche?

For more info on identifying your niche check out my free guide: https://www.jasminestar.com/niche