Mercedes-Benz today detailed its plans as the architect of its own operating system MB.OS, which will be introduced mid-decade with the new MMA platform (Mercedes Modular Architecture). MB.OS is designed and developed in-house to retain full control over the customer relationship, ensure data privacy, and to leverage the unique integration of all car functions. Based on a purpose-built chip-to-cloud architecture, MB.OS benefits from full access to all vehicle domains: infotainment, automated driving, body & comfort, driving & charging. This strategic approach allows the world’s most valuable luxury automotive brand to offer its customers a differentiated, superior product experience.