In a bold move to outshine their fast food rival, McDonald's, and their iconic Big Mac, Burger King offered their legendary Whopper for just $0.01… and they made PROFIT off of it. But the real brilliance of this promotion lies in the strategic thinking that turned this seemingly crazy idea into a profitable venture. In this video, I’ll take you on a journey through the marketing ingenuity, technological innovation, and business acumen that made this promotion possible. Join me in uncovering the fascinating story behind Burger King's game-changing Whopper Detour campaign.

Want more to watch? Check out these videos below 👇

How Burger King Brainwashed Everyone
   • How Burger King Brainwashed Everyone  

The Bizarre History of McDonald’s 'I’m Lovin’ It'
   • The Bizarre History of McDonald’s 'I’...  

The Shocking KFC Chicken Shortage: What Happened?
   • The Shocking KFC Chicken Shortage: Wh...  

Sources: https://docs.google.com/document/d/1V...

Thank you all for watching! I really hope you enjoyed this video and learned something new! 😊