In the current moment in which we are, led by the crisis of traditional media, the inability of digital media to find its business model and the loss of confidence in journalism as a result of the so-called fake news, it can be very inspiring to ask ourselves where the industry of information is headed, which is so vital in the connected society we live in. Advertising and Public Relations student at Universitat Pompeu Fabra. Passionate about media, design and new digital formats. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx