MULTIFORMAT STORYTELLING AWARD - Gold Winner
#ChhoteMeethePal | Hindustan Unilever - Pond's, Mindshare, Ogilvy

Now more than ever users are embracing a boundaryless viewing experience - across screens and formats. Ponds' #ChhoteMeethePal campaign used this insight beautifully to reach beauty buffs during festive season to promote its BB+ cream The campaign used long form ads and YouTube Shorts layered with interest-based targeting, to deliver personalised ads showcasing their product and festive-ready looks. The campaign unlocked 13% increase in market share and 80% boost in sales.

For more information about YouTube Works Awards and winning campaigns from India, please check out https://yt.be/works/india

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