This is Taimur, his startup generated $750k/ in Annual Recurring Revenue (ARR) in less than a year, after they did one strategic change. He invited us to his office in London to show us exactly how they did it, and how they selected the right niche for their finance platform product.

This is the compounded story of Causal 🧮

A special thank you to those who watch till the end!

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Timestamps:

00:43 - What is Causal
0:55- The first customer
1:20 - Causal's first version
1:35 - Existential crisis
2:45 - From near death to $750k in 12 months
3:22 - Change 1 - Big product update
3:40 - Change 2 - Tight sales process
4:50 - Change 3 - An Ideal Customer Profile (ICP)
5:10 - Prospects were always asking for more
6:50 - New strategy
7:50 - Trying different Go-To-Market strategies
8:00 - GTM 1 - Highly produced videos
8:36 - GTM 2 - AI-driven SEO
9:46 - CHALLENGE
10:22 - The viral Tik Tok
11:17 - Challenge results

Taimur's model:
https://my.causal.app/models/219763

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