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Manny Ortiz was robbed of $16,000 in camera gear. Our friend Luis was FOLLOWED HOME an hour to be robbed of his medium format camera gear. It's NOT the photographers fault - cameras make us targets. They're easy to steal and extremely easy to sell because they're basically the last remaining piece of technology that has no anti-theft technology.

ONE COMPANY has implemented anti-theft technology already, and it has reduced the resale value of stolen gear by 50% - thus reducing the profit margin for thieves by signifcantly more than 50%. EVERY CAMERA COMPANY needs to take some basic measures to make theft more difficult and less profitable, and that includes Canon, Nikon, Sony, Fujifilm, Hasselblad, Panasonic Lumix, OM System and Leica. But not Pentax. Nobody is going to steal your Pentax.

0:00 Introduction
1:14 Tips to protect camera gear: use tracking devices, get insurance, take defensive measures.
3:23 Photographers advocate for anti-theft technology in cameras to prevent theft incidents and ensure safety.
6:49 Camera companies lack anti-theft features, DJI implements successful solution
10:39 Camera security feature by DJI increases value for sellers and deters thieves.
13:59 Security measures in cars and smartphones have reduced theft rates, although not completely eliminating the risk.
17:32 Implementing anti-theft measures on cameras reduces theft rates and deters thieves, making it less profitable and riskier for them.
21:17 Proposal for implementing anti-theft measures in cameras to enhance security and user experience.
24:31 Enhancing camera security with biometrics, GPS, and remote tracking to deter theft and ensure data protection.
27:48 Advocacy for anti-theft feature in cameras and call to action for viewers to push for change.