Toyota today proudly reveals the all-new Land Cruiser, a model that draws directly on the original qualities that have made the Land Cruiser name synonymous with strength and reliability for more than 70 years.

The legendary Land Cruiser DNA has been combined with new technologies to deliver higher levels of performance both off-road and in every-day use. The result strengthens Land Cruiser’s global reputation for being transport you can trust to get you safely to your destination, and bring you home again, in the toughest conditions.

The new Land Cruiser "250" Series to the world, with the launch planned for the first half of 2024 in Japan. Also announced today is the heavy-duty Land Cruiser "70", which will make its return to Japan this coming winter as a regular model in the range. This will result in all three Land Cruiser series again being available in Japan.

Toyota will open pre-sales of the new Land Cruiser for European customers in October, with first vehicle deliveries expected in the first half of 2024.