Ryan Serhant is, without a doubt, the King of real estate. Best known for the TV series Million Dollar Listing New York and its spin-off Sell it Like Serhant, Ryan has built up a wealth of knowledge about self branding on his journey to success. Today, he shares his strategy with us. How can any of us use branding as our secret weapon to rise above competition. Find out in this absolute masterclass.

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Time Stamps:

0:00 Intro
2:11 What’s a brand?
6:15 What is the Ryan Serhant brand?
7:18 The Serhant Brand Strategy System
8:22 Your brand needs an ‘and’
11:42 50% of us will be working in sales (whether you realise it or not)
15:23 You only realise your success in hindsight
16:22 Be specific
18:11 Time management is your secret weapon
19:51 Thousand-minute rule
21:57 You have to be your greatest champion
23:58 Get the most out of the present
25:12 What do people get wrong about branding?
30:55 Be conscious of how you present yourself
33:23 Creating a community
35:21 Disruption is key
37:00 You’ve got to start simple
38:49 Be excited to create something for yourself