A.G. Lafley, former CEO of Procter & Gamble, and Roger L. Martin, Dean, Rotman School of Management

Moderated by Joel Kurtzman, Milken Institute Senior Fellow

March 21, 2013
4:30 p.m.-6:00 p.m.
Santa Monica


The brands are familiar, but the approach is brand new. In "Playing to Win: How Strategy Really Works," two of today's best-known business thinkers explain how strategic planning helped Procter & Gamble double its sales, quadruple its profits and increase its market value by more than $100 billion in just 10 years.
At this Milken Institute Forum, authors A.G. Lafley (P&G's former CEO) and Roger Martin (dean of Toronto's Rotman School of Management) will explain the strategy behind one of the most successful corporate turnarounds of the century and how leaders of companies big and small can use these techniques in their own organizations.

The authors boil down the strategy to two factors--where to play and how to win--and demonstrate how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer and Febreze.