This video, number 72 of a multi-tape VHS series, presents a “Curbside Chat” with then new General Manager of Buick Motor Division, Bob Coletta. Buick distributed these tapes to the broad dealer base once every four-to-six weeks or so.
In this Number 72 tape for December 1997, Bob presents: Holiday Greetings, Customer Satisfaction Update, Sales Highlights, College Basketball Sponsorship, First Flagships Dealerships Open, Midsize Car Marketing Strategy, Park Ave Training, Destination Buick Experience, Consumers Digest Pick, Q&A, Coletta’s Catch of the Day, 1997 Highlights and Buick Gallery Research Center.