Dealing with Society 5.0 | Alvin Su | TEDxUNDIP
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 Published On May 4, 2023

Different technological concepts evolved quickly along with the times. One of these is the idea of society 5.0, which the Japanese government originally introduced. AI is typically seen as the primary component of the industrial revolution, which tends to be a concept that improves human lives. Even though Society 5.0 makes use of contemporary technology, people remain its primary constituent. Alvin has more than 8 years of expertise converting corporate objectives into digital branding and marketing activities, including managing a team in their analysis and implementation. He is an expert in both digital branding and marketing.

International acclaim for his expertise in the digital business arena includes an award from Branding In Asia, which designated Alvin as One Under 30. At both the national and international levels, Alvin is frequently invited to attend workshops, seminars, talk shows, and conversations on digital business with well-known speakers including Mrs. Sri Mulyani, Mr. Sandiaga Uno, Nadiem Makarim, and many others. Tech In Asia, Exabytes, Marketingfest, Deal, Glints, and other international organizations have invited Alvin to speak.
Due to the dynamic synergy between Alvin, his team, and the GroupM client, they have won significant international awards from the Mobile Marketing Association (MMA), The Drums, and Citra Pariwara, which has brought attention to his experience in the digital business field. It is hardly unexpected that Alvin was given the task of helping the GroupM key account client team—which includes Netflix, L'Oreal, Unilever, AXA, Wings, and others—grow in the digital ecosystem.

Alvin and his team placed second in the Community Activation Category of the Indonesia Most Experiential Brand Activation Award 2020 version of Mix Magazine while he was employed as an Internet Marketing Strategist and Optimization Manager at Tokopedia.

Alvin took the opportunity to create aalvinsu.com, a portal for knowledge on digital marketing and analysis, as a result of his successful experience aiding in the advancement of the digital economy. His team, which includes friends who are deaf, blind, and others, contributed to the creation of the content for this website gateway. Alvin also directs and conducts in-depth research to ensure that the information is current. Alvin was able to lead his team effectively since he learned sign language as part of a college extracurricular activity and obtained a certification from PUSBISINDO.

As a student at Gadjah Mada University, Alvin began his profession as a digital marketer. Alvin graduated with a full scholarship and was recognized as one of Gadjah Mada University's top students despite juggling a hectic career and his studies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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