Topic Description:
Blockchain conferences are full of brilliant ideas on how to scale Web3 for the masses, building infrastructure that can handle millions of new users into the space. But how are we going to onboard these new users? My talk will analyze this from the point of view of creators and fans in the creative arts space.

Speaker’s Profile:
Adrian is an RIAA Gold Certified recording artist who has toured extensively with some of the biggest bands in the industry and has even recorded a song with Linkin Park that was released on their LPUXIII record. After a band breakup, Adrian transitioned into the film industry where he would work on projects with Nike, eventually contributing to the Emmy award-winning 30th anniversary "Just Do It" commercial featuring Colin Kaepernick. Adrian's Web3 journey saw him as a Creative Marketing Director for Harmony. He has since founded his own company DJ3N building an app to onboard creators and fans into blockchain using a proprietary rapid Web3 login solution.

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