TEDxAmsterdam - Wim Hof is a Dutch world record holder, adventurer and daredevil, commonly nicknamed the Iceman for his ability to withstand extreme coldness. He holds nine world records including a world record for longest ice bath. Wim broke his previous world record by staying for 1 hour 13 minutes and 48 seconds immersed in ice at Guinness World Records 2008. Hof describes his ability to withstand extreme cold temperatures as being able to turn his own thermostat up by using his brain.