Why do people spend billions every single year on luxury goods? Although several luxurious items have cheaper alternatives that are just as great, many people prefer to spend hundreds and thousands of dollars on expensive, luxurious items. But wait, researchers say there is an actual psychology behind it...

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Chapters:

0:00 - Intro
1:02 - Do Broke People Buy Luxury Goods?
2:05 - How Apple Program The Masses To Buy Their Products
3:16 - Expensive Doesn't Always Mean Better
4:02 - How Our Brain Works When We Spend MORE Money
5:42 - REAL vs FAKE - The Psychology Behind It
6:49 - How The Price Of Items Manipulate Us
8:07 - Logic or Emotion?

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