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Why a yellow iPhone 14? Why new iPhone colors in the spring? Why Galaxy S in the spring and Galaxy Flip and Fold in the fall? Why Pixel and Pixel A? Why all the mid-cycle releases and refreshes? Whyyyyyyy?

With HUGE apologies to Ryan George and Pitch Meeting:

   / @pitchmeetings  

📲 When to upgrade:    • When you should upgrade — the truth  

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📷 Some video and images via by Getty Images and/or AP Archives
🎸 Some music via by Epidemic