The Apple TV 4K is not cheap. But with the help from its brother, i.e. the Apple TV HD, it feels like a great deal to buy the Apple TV 4K.

This is why. This is the psychology behind Apple’s pricing strategy.

#tech #apple #appletv #appletv+ #appletv4K
#appletvhd #appleaprilevent #springloaded #appleevent #expensive
#theverge #homepod #iPhone #iPad #Mac

https://www.theverge.com/2021/4/20/22...

Chapters:
00:00 Intro - the new Apple TV 4K in April
00:41 Scenario - Coffee Pricing at Starbucks
01:25 Apple TV HD - expensive and subpar
02:49 Apple TV 4K - competing with Amazon and Google
04:43 Outro - Apple’s pricing strategy debunked

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