Privacy Sandbox: What Is the Protected Audience API?
IndexExchange IndexExchange
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 Published On Dec 12, 2023

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Google Chrome plans to deprecate third-party cookies in favor of a privacy-first solution, the Privacy Sandbox, and its associated APIs. One of these, the Protected Audience API (PAAPI), serves up a new way to address remarketing, which is widely viewed as the most privacy-intensive use case. Roni Gordon, senior principal software engineer at Index Exchange, shares the privacy measures that the Protected Audience API introduces and how it functions in web environments.

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