In this analysis, we will be looking into the aesthetic and character design of Blade Runner (2049). The film is beloved for many reasons, but one of the biggest is its creative direction. Neon-lit, bustling streets under holographic billboards, cyberpunk sensibilities, a society that has fallen, a rise of advancements. One being AI, speaking personally, Joi is actually one of my favorite characters because she has so many sides to herself and is the concept of a woman who is designed to be ever-evolving. She meets K’s gaze and reflects the desire to make tangible the identity that gives her purpose as she helps him find his purpose.

We will be analyzing the style of cyberpunk, the process of identity formation visually, aesthetic values remaking commerce and culture, how we create personas to survive in society, and the representation of Carl Jung's Theory of the Anima, Animus, Hero, and Shadow archetypes through character design to understand the social mask of personality through style. Through this, you will better understand what it means to create a persona and how the message you send through fashion can project an image up for interpretation.

#bladerunner #bladerunner2049

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SOURCES:
‘Blade Runner 2049’: How the Film’s Eclectic Costumes Were Made for Survival, Not Fashion- https://www.indiewire.com/awards/indu...
Fashion: The Definitive Visual Guide, 2nd ed by Caryn Franklin et al
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness by Virginia Postrel
The Visual Style: Creating the Visual Structure of Film, TV and Digital Media, 2nd ed. By Bruce Block
The Robber Bride by Margaret Atwood
Franklin on Fashion by Caryn Franklin

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