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In this video on Branding Basics, we'll give you everything you need to know about the fundamentals of branding. We'll be covering the following topics:
1) Brand Strategy - 00:09
2) Brand Values - 01:09
3) Brand Vision - 04:12
4) Brand Mission - 05:54
5) Brand Objectives - 07:04
6) Brand Promise - 10:09
7) Brand- As a Product or an Asset - 12:53
8) How Digital Is Revolutionizing Branding - 13:39
9) Transformation Imperatives - 15:07
10) Digital Transformation Roadmap - 16:23
11) How to Build a Brand from Scratch - 17:37
12) Research Your Target Audience - 18:32
13) Identify Your Core Values - 19:16
14) Choose Your Business Name - 20:05
15) Define Your Branding Attributes - 20:58
16) Write a Slogan That Aligns with Your Mission - 21:30
17) Design Your Logo - 22:38
18) Apply and Evolve Your Branding - 23:26
19) Branding KPIs - 24:12
20) Brands within a Brand - 24:49
21) Types of Multi-Brand Strategies - 25:27
22) Geographies - 27:30
Without further ado, let's jump into Branding Basics!

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➡️ About Post Graduate Program In Digital Marketing:
Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.

✅ Key Features
- Simplilearn's JobAssist helps you get noticed by top hiring companies
- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association
- Masterclasses delivered by Purdue faculty
- Harvard Business Publishing Cases
- Build your website & learn real-world hands-on digital marketing techniques
- Master sessions by Meta Blueprint trainer
- 6-credit transfer for the Purdue Online MS in Communication program
- Meta Certified Digital Marketing Associate exam voucher worth USD $99
- 5 Capstone problem statements and 15+ course-end projects
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
- 35+ digital marketing tools
- Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
- Course aligned with Hootsuite and SE Ranking certification
- Learn using Meta Business Coach Chatbot
- Live classes delivered by Industry Experts along with self-paced content

✅ Skills Covered
- Website Creation
- Behavioral Marketing
- Keyword Research
- Search Engine Optimization
- Search Engine Marketing
- Campaign Management
- Social Media Marketing
- Mobile Marketing
- Content Marketing
- Content Strategy
- Strategies for Paid Campaigns
- Analytics ROI and Evaluation
- AI Automation and Emerging Technology

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