In this episode of the Suburban Pest Management Podcast, hosts Oscar and Nicole delve into essential marketing strategies for startup small businesses, with a particular focus on those in the pest control industry. Nicole, the Marketing Manager at Suburban Pest Management, shares valuable insights and advice for new entrepreneurs.

Listen on Spotify - https://open.spotify.com/show/4OtdlW8...

The hosts engage in a role-play scenario where Oscar, an aspiring pest control business owner, seeks guidance on effective marketing. Nicole emphasizes the importance of making every hour count, especially in the initial stages of a business. The key marketing strategies discussed include developing a strong brand, implementing local area marketing, and leveraging existing networks.

Nicole provides practical steps for developing a brand, such as creating a style guide, setting basic marketing goals, and utilizing social media. The duo emphasizes the significance of maintaining consistency in branding and using a Customer Relationship Management (CRM) system from the outset.

Local area marketing is demystified, with Nicole highlighting accessible strategies like Google My Business listings, local directories, and community engagement through social media and events. Leveraging existing networks involves securing positive reviews, obtaining permission for photos, and exploring joint promotions with suppliers or customers.

As the discussion shifts to Suburban Pest Management, Nicole reveals that even after almost 30 years in operation and significant growth, the company continues to implement these foundational marketing practices. The hosts stress the ongoing importance of branding, advertising, local area involvement, and CRM utilization. Oscar shares insights into Suburban's robust use of video content across various platforms, emphasizing authenticity and engagement.

The episode concludes with a glimpse into Suburban Pest Management's broader marketing strategies, including active social media presence, extensive use of video for promotion and education, advertising efforts, and soliciting customer reviews. The hosts express the company's commitment to adapting to changing landscapes while staying true to the principles that contributed to its success.