🌎 The content marketing news you need to lead from Content Marketing Institute’s Robert Rose.

According to Reuters, Google’s parent company is eyeing an acquisition of ad tech giant HubSpot. On the surface, the mega-deal seems like a dicey move that U.S. anti-trust regulators are likely to block. Yet Robert Rose sees it as an act of faith in the value of first-party data for ad targeting, personalization, and monetization.

📣So what do you think? Will Google gobble up HubSpot? How would it impact your content personalization efforts? Let us know in the comments.

👀 Related: How To Get Your Audience To Give You Their Data for Personalized Content- https://contentmarketinginstitute.com...

⭐️Sources: https://techcrunch.com/2024/04/04/as-...
https://www.thestreet.com/technology/...