Keith Harrison, Co-Founder & COO, Megapixel and Ventana https://ventanadesign.com/ discusses the launch of Ventana's new digital canvas at Ideaworks Studio in London, marking the first time the product is displayed in Europe. The modular design of the Ventana screen is comprised of square modules that are 300 millimeters, approximately one foot each. This particular screen consists of 80 such modules, arranged in a 10-by-8 grid, with each module containing 360 by 360 pixels, resulting in a resolution over 4K vertically (3600x2880). The key feature of the Ventana screen is its 0.8-millimeter pixel pitch, allowing viewers to experience a seamless display without noticeable pixelation, even from close distances.

Find all my videos with Ventana in this playlist:    • Ventana  

In the interview, Harrison explains the recommended viewing distance for LED displays, based on pixel pitch. He suggests a general rule of thumb: for every millimeter of pixel pitch, viewers should stand at least one meter away from the screen. This guideline ensures a clear viewing experience without pixelation. He mentions that for a 0.8-millimeter pixel pitch, a distance of at least one meter is ideal, with further distances providing an even better experience. The Ventana display's high resolution and compact pixel pitch make it suitable for various applications, including digital art and home viewing.

Ventana's collaboration with digital artists like Ryan Koopmans and Yuma Yanagisawa showcases the versatility of the digital canvas. At Ideaworks Studio, visitors can view their work on the large-scale screen during London Digital Art Week. The artists were impressed with the quality and unique aspect ratio of the Ventana display, which differs from traditional LED screens typically used by major streaming services. This adaptability allows for a variety of content and aspect ratios, providing a dynamic digital art canvas that can display various pieces in a seamless manner.

Ventana's partnership with artists and digital content creators highlights the company's focus on innovation and creativity. Harrison discusses the Helios processing platform, capable of handling a wide range of refresh rates and color gamuts, including Rec 2020 and P3. This technology allows Ventana displays to support diverse applications, from virtual production to home viewing. The platform's flexibility extends to calibration and adjustment, allowing users to fine-tune color and other settings for optimal display performance.

Harrison describes Ventana's distributed processing methodology, which involves individual processing cards in each module. This approach enables greater processing power and flexibility, allowing the system to handle complex display requirements. The Helios processing platform is designed for scalability, with the ability to stack multiple processors for large-scale displays. This technology has been used in various high-profile applications, including virtual production studios and major events like the Super Bowl, showcasing Ventana's capability to meet the demands of large-scale projects.

Ventana's commitment to innovation is evident in its journey from early LED displays to the current generation of lightweight, modular screens. Harrison shares stories of the company's evolution, emphasizing the challenges and breakthroughs that have shaped their products. The team behind Ventana has extensive experience, with some members having worked together for over 30 years. This collective expertise has driven the development of cutting-edge technology that is now available for broader commercial use.

The interview also touches on Ventana's approach to power consumption and repairability. The company focuses on optimizing power usage to ensure efficient operation while maintaining high performance. Ventana's modular design allows for easy replacement of individual modules if needed, contributing to a longer lifespan and reduced maintenance costs. Harrison mentions that Ventana is exploring opportunities to democratize its technology, making it accessible to a broader audience and expanding its reach in various markets.

In closing, Harrison expresses enthusiasm about Ventana's future, highlighting the potential for digital art and other innovative applications. Ventana aims to continue pushing the boundaries of LED display technology, offering products that meet the needs of a diverse range of customers. The company's dedication to innovation, flexibility, and collaboration positions it as a leader in the digital display industry, with a vision for bringing high-quality digital experiences to more people around the world.

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Filmed at the London Digital Art Week https://www.digitalartweek.io/ watch all my videos filmed at that event here:    • Digital Art Week