In the world of business, driving profitability hinges on three key factors: price, volume, and cost.

While pricing often receives the least strategic attention, it's important for long-term success.

In this episode we’re joined by pricing expert Ron Wood. Through his consultancy firm The Pricing Insight, Ron has empowered countless businesses to boost their profitability with a systematic, value-based approach to pricing.

Tune in now to start your crash course on how to master your pricing strategy.

0:00 – Introduction to Pricing Strategies with Ron Wood
0:59 – Meet Ron Wood, Founder & Director of Pricing Insight
3:30 – Signs Your Company’s Pricing Strategy Isn’t Working
5:25 – Building & Structuring Your Pricing Strategy – It’s Okay to Ask for Help
8:10 – The 3 Types of Pricing Methodologies That Can Leave Money on the Table: Cost-plus Pricing, Target Pricing, & Competitive Pricing
12:00 – Today’s Pricing Landscape: Is Inflation Still a Key Risk?
15:10 – Getting your pricing strategy right in 2024: How businesses have profited over the last two years
22:06 – Undefined Value Drivers: What drives growth margins down?
25:29 – Value-based Pricing: Where does a business start? What’s step one in coming up with a value-based pricing approach?
27:41 – 4 key tests to determine if you can do value-based pricing with your customers
30:15 – What is Value at Risk?
35:00 – Psychological Pricing: Fear-based vs. Positive Pricing Strategies
39:30 – Back to Value at Risk – The Third & Fourth Key Factors
42:00 – You Can’t Sell to EVERYONE - What’s Your Vertical?
44:00 – How to Know Your Competitor’s Price Points & Determine Where You Sit in the Market
49:00 – The Pricing Maturity Model: Benchmarking Your Pricing Capabilities
57:59 – Revenue Integrity
1:02 – Follow Ron Wood at:
LinkedIn:   / ronwood  
Pricing Insight:   / pricing-insight