The Italian liner Andrea Doria was considered by many to be a floating art gallery, filled with priceless paintings and sculptures for first-class passengers to enjoy. But down in the cargo hold, there was another piece of art—a $100,000 concept car made by Chrysler.

Sources used:

1956 Chrysler commercial:    • VINTAGE 1956 COMMERCIAL FOR THE 1957 ...  
Wishes on Wheels - Chrysler Forward Look:    • Wishes on Wheels - Chrysler Forward Look  
Auto Show - Chrysler Forward Look:    • Auto Show - Chrysler Forward Look  
Deep-Sixed Dream Car – Chrysler Norseman: https://www.hemmings.com/blog/article...
The stunning 1956 Chrysler Norseman cantilevered-roof show car: https://www.allpar.com/cars/concepts/...
Chrysler Norseman Wikipedia: https://en.wikipedia.org/wiki/Chrysle...
Virgil Exner: https://www.autonews.com/article/2018...
New York Times (FRIDAY, JULY 27, 1956, P. 9): https://nyti.ms/2NQ406Q
New York Times (SUNDAY, AUGUST 5, 1956, P. 31): https://nyti.ms/2HNIU5f
New York Times (SUNDAY, MAY 8, 1955, P. 1) https://nyti.ms/30WebdG