How did Stanley, a 100-plus-year-old brand, take over the competitive water bottle market? This is what I call the ✨ Shiny Pivot. ✨ Terence Reilly, president of Stanley and former CMO of Crocs, has perfected the Shiny Pivot. Twice.

Read more on Substack (live soon): https://blog.academyofpm.com/p/stanle...

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🔗 REFERENCES:
• How to Reinvent a Consumer Brand, HBR IdeaCast Episode 927 → https://hbr.org/podcast/2023/08/how-t...

About Sondra:
Sondra has over a decade of product management experience as former Product Lead at Google and Looker, former growth product manager at Upwork, and the first product manager at multiple startups. Here at Academy of Product Management, she shares the lessons she wished for when she started her career in product management. Past companies include Google, Looker, Upwork, CNET, AOL, and lots of startups. Sondra has a Bachelor's degree in Management Science from MIT. She is currently a startup consultant and CEO, founder, and lead instructor here at Academy of Product Management.

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