Bill Aulet, Senior Lecturer at the MIT Sloan School of Management, explains what Total Addressable Market (TAM) is and why it is crucial to for startups to calculate it. In our case study, Amanda von Goetz, MIT student & CEO of Thyme Labs, describes the importance of TAM.

This video is part of MIT's Online Entrepreneurship Course ► ENTREPRENEURSHIP 101: WHO IS YOUR CUSTOMER? Enroll Now ► https://www.edx.org/course/entreprene...

Learn More About Thyme Labs ►   / thymelabs  
Amanda von Goetz’s Bio ► http://miter.mit.edu/our-team/
Andrew M. Radin’s Bio ► http://www.andrewradin.com/about-us/
Rohit Singh’s Bio ► http://mitgsw.org/2014/speaker-lineup...
Erdin Beshimov’s Bio ► https://www.edx.org/bio/erdin-beshimov
Bill Aulet's Bio ► https://www.edx.org/bio/bill-aulet

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