As Science Director of the Science Museum Group, Roger Highfield oversees millions of visitors to UK scientific attractions every year. Here he reviews his career, his philosophy, and how to engage diverse audiences through a range of media and methods.

His expertise covers public engagement with the latest scientific research on a massive scale, through events, citizen science, exhibitions, galleries, and a range of popular science books.

Science Editor of The Daily Telegraph for two decades and former Editor of New Scientist, he has launched major competitions, collaborated with the BBC on Megalab and LiveLab mass experiments and recruited thousands of participants into the MRC's Cognition and Brain Sciences Unit on one of the world's largest mass cognitive testing experiments.

Roger Highfield is currently Science Director at the Science Museum Group. He is a member of the Medical Research Council and a visiting Professor at University College London and Oxford University.

He gave this presentation as part of the Academy of Medical Sciences New Fellow's Admissions Day 2021, held virtually in July 2021.

Read more about Roger Highfield's work
https://www.rogerhighfield.com/

Find him on Twitter
  / rogerhighfield  

The Academy of Medical Sciences is the independent, expert voice of biomedical and health research in the UK. Our Fellowship comprises the most influential scientists in the UK and worldwide, drawn from the NHS, academia, industry, and the public service. Our mission is to improve the health of people everywhere by creating an open and progressive research sector. We do this by working with patients and the public to influence policy and biomedical practice, strengthening UK biomedical and health research, supporting the next generation of researchers through funding and career development opportunities, and working with partners globally.

Find the Academy of Medical Sciences online:
Website: http://acmedsci.ac.uk/
Twitter:   / acmedsci  
Facebook:   / acmedsci  
Instagram:   / acmedsci  
LinkedIn:   / acmedsci