In this video we explain the concept of dynamic pricing.

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VIDEO CHAPTERS
00:00 Introduction
00:17 What is dynamic pricing?
00:43 Factors that help determine a dynamic price
01:26 Big data and dynamic pricing
02:01 Industries & markets using dynamic pricing

Dynamic pricing is a pricing strategy in which businesses set flexible prices for products or services based on current market demands.

The aim of dynamic pricing is to allow a business that sells goods or services online and/or via mobile apps to adjust selling prices on the fly in response to changing market demand.