Liliana is starting a new series about the brands we carry in our stores, and the reasons why we love these brands. First up is Prima Donna. We are so lucky to have a special guest for this video - Nicole, who is our representative for Prima Donna and all other Van De Velde brands. Watch until the end to see samples of the new colours and styles for next season (Spring/Summer 2021).

We summarized some key points from the video below.

LILIANA: Why I love Prima Donna
- Favourite Belgian brand
- Sold in our stores longer than any of our other brands
- Amazing quality of each and every product
- For larger cup sizes, goes up to size K
- Worth it's weight in Gold
- Currently buying for Spring/Summer 2021
- Deauville was the first style we purchased and is still one of our best-sellers

NICOLE: Why I love Prima Donna + expert info on what makes them so comfortable
- First time I bought a bra I thought it was overpriced
- First impressions: more comfortable, didn't leave red marks on my skin at the end of the day, lasted at least 5 years
- Took a couple years to realize this is why people buy good quality garments
COMFORT:
- Most important is the underwire. In a Prima Donna bra, you should never feel the wire itself.
- Made of high-quality titanium steel, the underwire is layered with 3 different layers of fabric: 1. foam, 2. multi-profile fabric, 3. felt (the part which actually touches your body) so there are 3 layers of protection between you and the bra
- Prima Donna really focuses on where the stress of the bra goes. 80% of the stress is on the band at the back, so they make sure to create bras with very strong back panels and the ability to 'kick-back'
- Anything touching your body is made to feel great against the skin: hook & eye is fused at the edges so it's soft and doesn't dig into your tissue, same with the scalloping along the edges.